Ecommerce Services & Consulting | Strategy, SEO & Operations | Montgomery, TX
Ecommerce Strategy · Store Builds · SEO · Operations

Ecommerce Built by Someone Who Has
Run the Operations Behind It.

Most agencies can design a storefront. Very few have sat on the other side of it — in purchasing, procurement, systems, and the warehouse. We build ecommerce that sells online and holds up in the back office: accurate catalogs, connected inventory, and AI-ready visibility.

Get Your Free Ecommerce Assessment

Collaborative Concepts Marketing provides end-to-end ecommerce services — strategy, platform selection and store builds, product catalog architecture, ecommerce SEO/AEO/GEO, and integration with purchasing, inventory, WMS, and fulfillment operations. Led by Lalena Kotasek, a published ecommerce and IT expert, from Montgomery, TX for clients nationwide. Call: 936.249.6443

Published Expertise. Operational Depth.

Ecommerce advice is everywhere. Ecommerce advice from someone who has managed the purchasing, systems, and warehouses behind it is rare.

Lalena Kotasek — published ecommerce article, Ecommerce Moves to the Forefront

Meet Your Ecommerce Lead: Lalena Kotasek

Before founding Collaborative Concepts, Lalena built her career inside the operations that make ecommerce actually work — purchasing, procurement, business systems, and warehouse management systems (WMS). She's a published ecommerce and IT expert who now brings that operational depth to digital marketing.

  • Published ecommerce & IT expert — industry-recognized perspective on where ecommerce is headed
  • Purchasing & procurement background — she understands margins, vendors, and buying cycles from the inside
  • Systems & WMS experience — storefronts designed to connect cleanly with inventory and fulfillment
  • Digital marketing leadership — Fractional CMO strategy, SEO/AEO/GEO, and conversion-focused execution

Where Ecommerce Really Wins or Loses

A beautiful storefront with broken operations behind it loses money on every order. The winners get four things right at once.

The Storefront Is the Easy Part

Templates make stores easy to launch — and easy to get wrong. Strategy, catalog structure, and conversion design separate stores that sell from stores that sit.

Operations Make or Break Margins

Inventory accuracy, fulfillment promises, and product data quality decide your reviews and your repeat rate. That's systems and WMS work — our home turf.

Buyers Now Ask AI First

Shoppers ask ChatGPT, Gemini, and Google AI what to buy and who to buy from. Product schema and AI-ready content decide whether your store gets named.

B2B Ecommerce Is Different

Complex catalogs, quotes, account pricing, dealers, and distributors — B2B and industrial ecommerce needs a partner who's lived that buying process.

Our Ecommerce Services

From first strategy session to connected fulfillment — one partner across the storefront and the systems behind it.

Ecommerce Strategy & Roadmap

Market positioning, channel strategy, platform direction, and a phased roadmap grounded in operational reality — not just marketing theory.

Platform Selection & Store Builds

Objective platform recommendations — Shopify, BigCommerce, WooCommerce, Squarespace Commerce — and conversion-focused design and build.

Catalog & Merchandising Architecture

Catalog structure, product data, categorization, and merchandising built for shoppers, search engines, and the AI systems recommending products.

Ecommerce SEO, AEO & GEO

Product and category page optimization, Product schema, and answer-first content so your store ranks in Google and gets cited by AI engines.

Operations, WMS & Fulfillment Alignment

Mapping how products, inventory, pricing, and orders flow between your storefront and your purchasing, WMS, and fulfillment systems.

Conversion, Retention & Analytics

CRO, email and retention programs, and reporting that ties ecommerce activity directly to revenue — not vanity metrics.

How It Works

Assess

Free ecommerce assessment: storefront, catalog, operations fit, and how AI engines see your products today.

Strategize

Platform, catalog, and channel decisions mapped to your margins, systems, and buying cycles.

Build & Connect

Store build or rebuild, SEO/AEO/GEO structure, and alignment with inventory, WMS, and fulfillment.

Grow

Conversion optimization, retention programs, and reporting that compounds revenue quarter over quarter.

Ecommerce Services FAQs

What ecommerce services does Collaborative Concepts provide?
End-to-end ecommerce: strategy and roadmaps, platform selection and store builds, product catalog and merchandising architecture, ecommerce SEO/AEO/GEO, conversion and retention optimization, and integration with purchasing, inventory, WMS, and fulfillment operations — led by founder Lalena Kotasek, a published ecommerce and IT expert.
Why does operations experience matter for ecommerce?
Most ecommerce failures happen behind the storefront — inaccurate inventory, broken fulfillment promises, product data that doesn't match reality. A partner with hands-on purchasing, procurement, systems, and WMS experience designs storefronts operations can actually deliver on, which protects margins, reviews, and repeat business.
Which ecommerce platforms do you work with?
We're platform-agnostic and recommend based on your catalog size, operations, integrations, and budget — including Shopify, BigCommerce, WooCommerce, and Squarespace Commerce. The right platform is the one that fits your products, systems, and team — not the one an agency happens to resell.
Do you optimize ecommerce stores for AI search?
Yes. Ecommerce SEO now includes AEO and GEO — Product schema, answer-first content, and authority signals so your store ranks in Google and gets cited when shoppers ask ChatGPT, Gemini, Perplexity, or Google AI Overviews what to buy.
Can you connect an online store to our inventory or WMS?
Yes — aligning the storefront with back-office systems is a core part of our ecommerce work. We map how products, inventory levels, pricing, and orders should flow between your platform and your purchasing, WMS, and fulfillment systems, and coordinate the integrations to make it happen.
Do you work with B2B and industrial ecommerce?
Yes — B2B, industrial, manufacturing, and dealership ecommerce is a specialty: complex catalogs, quote-based and account-based purchasing, dealer and distributor considerations, and buyers who research heavily before they order.

Ready to Sell Online — and Deliver on It?

Get a free ecommerce assessment. We'll review your storefront, your catalog, and how your operations connect — and show you exactly where the revenue is hiding.

Book Your Free Assessment

Related Services

Cover page of a magazine article titled 'E-commerce Moves to the Forefront' featuring two people wearing masks looking at a tablet, with photos of four expert panel members including Kevin Kalish, Lalena Kotasek, Scott Lepsky, and Mike Raygor, and a quote about operating with increased efficiencies during COVID-19.

Build, Launch, and Scale Your Online Store with Confidence

At Collaborative Concepts Marketing, we offer high-performance eCommerce services designed for:

  • Anything Your Business Sells Online From Services to Products

  • Wholesale Distributors B2B

  • Suppliers DTC & B2C

  • Industrial Supply

  • Electrical Supply

  • HVAC Supply

  • Plumbing Supply

  • Welding Supply

  • Food Products & Services

With over 15 years of digital marketing expertise and a proven track record in driving revenue across Shopify, Wix, WooCommerce, and custom platforms, we help turn your eCommerce site into a sales machine.

Whether you're starting from scratch or ready to optimize an existing ecommerce online store—we build scalable, conversion-driven solutions.