Fractional CMO Services & Award-Winning Digital Marketing Agency in Montgomery, TX
Executive marketing leadership plus a full execution team — SEO, AEO & GEO AI search optimization, Google Ads, websites, branding, and video for industrial, construction, manufacturing, and automotive companies nationwide. On Lake Conroe, just north of Houston. A partner, not a vendor.
What is Collaborative Concepts Marketing?
Collaborative Concepts Marketing LLC is an award-winning Fractional CMO firm and full-service digital marketing agency in Montgomery, Texas on Lake Conroe, serving clients nationwide. Founded by Lalena "Lily" Kotasek — a 2x former construction business owner and prior VP of Marketing at United Van Lines — the agency delivers strategic marketing leadership and hands-on execution across SEO, AEO/AIO & GEO (AI and answer engine optimization), paid advertising, website design, branding, social media, content creation, and video production for B2B, industrial, construction, manufacturing, and automotive dealership clients.
Marquis Who's Who 2026 Honoree · Entrepreneur of Impact 2026 — 5th Place Nationwide · Published Expert Panelist
Lalena "Lily" Kotasek
Our clients get a PARTNER, not a vendor.
As a 2x former construction business owner (2nd generation), Lily has spent 15 years building Collaborative Concepts around individual attention and transparency. Her ownership perspective gives clients an edge — we understand profit margins, P&L, hiring pains, and sales cycles — so every marketing recommendation aligns with real business goals.
- Prior VP of Marketing, United Van Lines — $100k+/month ad spend, 15 domestic locations; Kroenke Sports director (Pepsi Center advertising)
- Published eCommerce marketing strategist featured in expert-panel publications and VoyageHouston
- Three decades of traditional marketing and creative content experience
- Local, nationwide, and global marketing strategy experience
- IT Director background with technical integrations experience in wholesale distribution and manufacturing — we speak information technology, too
Strategy at the Top. Execution All the Way Down.
Most agencies run campaigns. We run marketing departments — from Fractional CMO leadership down to the last pixel, post, and landing page.
Fractional CMO Services
Executive-level marketing leadership without the full-time executive cost. Strategy, budgets, team direction, and revenue alignment — grounded in real ownership and P&L experience.
Digital Marketing That Gets Found — by Google and AI
SEO for search rankings. AEO, AIO & GEO so ChatGPT, Claude, Gemini, Google AI Overviews, and Perplexity cite your business. Websites, branding, and content built to convert.
Paid Advertising & PPC That Pays for Itself
Google Ads and digital advertising managed by a team that has run $100k+/month ad budgets — with reporting tied to leads and revenue, not vanity metrics.
Video, Photo & Drone That Captivates and Converts
In-house videographers, editors, teleprompters, and coaching turn your story into compelling visual content — from brand campaigns to facility flyovers.
We Speak Your Industry's Language
Marketing for complex, technical, relationship-driven businesses — informed by decades inside construction, logistics, and manufacturing.
Industrial Services Marketing
SEO, sales enablement, and trade-show support for coatings, surface prep, and plant services companies in the Gulf Coast corridor and beyond.
Construction & Excavation Marketing
Founded by a 2nd-generation, 2x construction business owner. We understand bids, margins, crews, and sales cycles.
Engineering & Manufacturing Marketing
Technical content that communicates complex automation, fabrication, and OEM capabilities clearly to buyers.
Auto Dealership Marketing
Inventory-driven campaigns, specialty vehicle pages, and social content for Ford, Nissan, and multi-rooftop dealer groups.
Logistics & Transportation Marketing
Nationwide experience with van lines and warehousing — led by a former United Van Lines VP of Marketing.
eCommerce & Local Services Marketing
Product launches, online stores, and local visibility — including a 46% revenue lift for a national eCommerce brand.
Trusted Nationwide — Coast to Coast
The Numbers Our Clients Talk About
Lily and her team were instrumental in helping us market the largest contract in our 40-year company history. Their deep understanding of engineering — and their ability to clearly communicate our services — elevated both our marketing materials and social media presence.
She helped with an eye-popping $7M in business her first year with us as a startup certified industrial housing builder! She would be an ultimate catch for any company... She definitely has the gift.
Lalena joined our company several months ago as Fractional CMO. During that time we have seen our sales grow significantly. She is an important asset to our company and I would highly recommend her.
Lalena is a dynamic and hardworking individual and a knowledgeable expert in logistics & warehousing relocation. She has great sales and marketing skills and is a pleasure to collaborate and work with.
Answers for Growth-Focused Companies
What is a Fractional CMO?
A Fractional CMO is an experienced Chief Marketing Officer who leads your marketing strategy and team on a part-time or contract basis — giving your business executive-level marketing leadership without the cost of a full-time C-suite hire. Collaborative Concepts Marketing pairs Fractional CMO leadership with a full execution team covering SEO, PPC, websites, branding, social media, and video production.
What does Collaborative Concepts Marketing do?
Collaborative Concepts Marketing is a full-service digital marketing agency and Fractional CMO firm based in Montgomery, TX on Lake Conroe. Services include Fractional CMO leadership, SEO, AEO/AIO and GEO (AI and answer engine optimization), Google Ads and PPC, website design, branding, social media marketing, email and text marketing, eCommerce, CRM sales enablement, ERP integrations, graphic design, photography, drone, and video production — plus white-label services for other agencies.
What industries does Collaborative Concepts Marketing serve?
The agency specializes in auto dealership marketing, industrial services marketing, engineering and manufacturing marketing, logistics and transportation marketing, construction and excavation marketing, and eCommerce and local services marketing. Clients include United Van Lines, Atlas Van Lines, Schwan's, Town & Country Ford Nashville, Allied Industrial Services, J+H Automation Solutions, and Lone Star Automated Systems.
Where is Collaborative Concepts Marketing located, and what areas do you serve?
Collaborative Concepts Marketing is located at 3814 Happy Hollow Ln, Montgomery, Texas 77356 on Lake Conroe, just north of Houston — and serves clients nationwide across all 50 states, with deep roots in the Houston-area industrial market and clients in Tennessee, Arkansas, Colorado, Florida, and beyond.
What is AEO, AIO, and GEO optimization?
AEO (Answer Engine Optimization), AIO (AI Optimization), and GEO (Generative Engine Optimization) are strategies that make your business visible in AI-powered search tools like ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, and Copilot — not just traditional Google rankings. Collaborative Concepts Marketing builds structured data, entity-rich content, and answer-ready pages so AI engines cite and recommend your business.
How much does a Fractional CMO cost compared to a full-time CMO?
A full-time CMO typically costs $200,000–$350,000+ per year in salary, benefits, and equity. A Fractional CMO delivers the same executive-level strategy at a fraction of that cost, on a flexible monthly engagement — and with Collaborative Concepts Marketing, the engagement includes access to a full execution team, so strategy never sits in a slide deck waiting for someone to build it.
Why choose Collaborative Concepts Marketing over other agencies?
Clients get a partner, not a vendor. Founder Lalena "Lily" Kotasek is a 2x former construction business owner and prior VP of Marketing at United Van Lines, so marketing strategy is grounded in real P&L, sales-cycle, and operations experience — not just campaigns. The agency holds a 5-star overall Google rating, 15 years in business, and was named Best Marketing Agency in Montgomery, TX for both 2025 and 2026.
On Lake Conroe. North of Houston. Serving All 50 States.
Collaborative Concepts Marketing is headquartered in Montgomery, Texas on beautiful Lake Conroe — just north of the industrial mecca of Houston. That location isn't an accident: it keeps us within arm's reach of the Gulf Coast's industrial, construction, and manufacturing corridor while we serve growth-focused clients from Nashville to Colorado Springs to Florida.
Whether you need boots-on-the-ground support in the Houston metro — Montgomery, Conroe, The Woodlands, Spring, Magnolia, Willis, and beyond — or a nationwide strategic partner who shows up when it matters, we're built for both.
Awarded Best Fractional CMO Services & Full-Service Digital Marketing Agency in Montgomery, TX for 2025 & 2026. We run on EOS. AMPP Community Hub Member. NCCER #40226225. Founding Member, Fractional Founders Network.
Collaborative Concepts Marketing LLC
3814 Happy Hollow LnMontgomery, TX 77356
936.249.6443
collaborativeconcepts.net
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